Technology is changing rapidly, and with this change, new ways of doing business are constantly presenting themselves. Most small-to-medium size businesses don't have the personnel to evaluate their needs and lay out a plan for purchasing technology that will integrate with their business plan. If you're like many small businesses, you know you need to become more efficient, more productive and communicate better with your customers, but you're not sure how to go about using technology to do so.
This book is about helping you do just that.
It's best to buy something based on the long-term cost of ownership. You know that. But when it comes to new technology, (which many small business people know little about) figuring out what the long term cost might be is nearly impossible. You run the risk of falling into one of:
The Three Technology TrapsWhen it comes to buying technology, most small businesses fall victim to one of the Three Technology Traps:
1. They buy on price.
2. They delay any decision for fear of making the wrong choice.
3. They hire a consultant for the express purpose of having someone to blame when things go wrong.
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Does this sound familiar? If your company has managed to avoid these three traps, good for you. Sadly, many do not. They either purchase solely on price and miss the opportunity to use technology to make themselves more efficient; put off buying anything at all because of the seeming complexities of it all; or retain a consultant who will make their decision for them (and take the blame if things go wrong).
There has to be a better way.
